Thought you might find this interesting.
The blog I run from the UK (http://www.cityhippy.net) has partnered with a blog from the US (http://greenlagirl.blogspot.com) to put a Starbucks CSR policy promise to the test.
Starbucks promise to provide FairTrade coffee on request at any time to
customers in any of its stores in the 23 countries where they are licensed
to sell FairTrade.
We have launched the Starbucks Challenge to get as many people in as many
countries as possible to test that promise and report back either via email or via their own sites. We are using del.icio.us <http://del.icio.us/ > and technorati to monitor contributions from other sites. We are collating the contributions in a controlled and edited del.icio.us
<http://del.icio.us/ >account (http://del.icio.us/starbuckschallenge). The results are starting to come in
and are interesting in and of themselves.
But more interestingly (we hope) to the wider business community is that we
think our Starbucks Challenge may spotlight the potential for collaborative
devolved blogging to harness consumer power to test and influence business.
The conversation between business and consumers is getting broader, deeper
and more powerful for both parties, for better or for worse.
For more info about the Starbucks Challenge visit:
Tuesday, October 04, 2005
FEATURE: Starbucks Challenge
Regardless of politics, most of us agree on one thing:
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